Let’s talk price

Let’s talk price

Most brands avoid this conversation. We don’t. When something’s made to last generations, the cost isn’t just the end product. It’s the materials,…

by Matt Genefaas

When something’s made to last generations, the cost isn’t just the end product. It’s the materials, the build, and the thinking behind it.



Real Costs

Aluminium pricing fluctuates globally, and in NZ it often sits between $4,500–$7,000 per tonne before it’s even made into a finished piece.

We build with aluminium because it lasts — not because it’s cheap — and we won’t substitute it when costs shift. That figure doesn’t include freight, fabrication, finishing, or quality control. It’s simply the raw material. Choosing aluminium means committing to strength, longevity, and performance from the very beginning — even when the cheaper option would be easier.


FOLD Bedside Table Limestone — 400   →

 


 

Designed Here

We design, refine, and stand behind everything we make. You’re supporting local creatives who care about every detail. 

From concept to content to customer support, the brand experience is built here, not outsourced. Every curve, proportion, and mounting detail is considered in-house. That means more oversight, more accountability, and more pride in the outcome. It also means when something can be improved, we improve it — because we’re close enough to the process to see it.


FOLD Wavy Shelf — 350, 550, 750 + 950  →



Low Volume, High Standard

We don’t manufacture at massive global scale. Smaller production runs mean tighter quality control.


Instead of optimising for volume and margin, we optimise for precision, performance, and products that feel considered. Large-scale production reduces cost per unit. Smaller runs allow refinement. We can adjust finishes, upgrade inclusions, and maintain standards without chasing volume targets. It’s slower, but it produces something better.


FOLD Layout Shelf — 500 + 800 →

 


 

Getting It Right

Nothing to look after. Nothing to replace. Aluminium doesn’t need sealing, oiling or special care. It won’t absorb moisture, stain easily, or deteriorate with cleaning.


That durability isn’t accidental. It’s the result of choosing a material that performs in real environments — kitchens, bathrooms, commercial spaces — without ongoing maintenance. Fewer replacements, fewer repairs, and less effort over time is part of the value.

 



Price is never just a number. It reflects materials chosen for longevity, time spent refining details, and the people behind the process. When you understand what goes into it, the value becomes clear — built properly, designed intentionally, and made to last.

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